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La ventaja competitiva en un mercado global se adquiere mediante: A) Reducir costos para mantener cautivos a clientes globales B) enfrentar mercados desconocidos con culturas
La ventaja competitiva en un mercado global se adquiere mediante:
A) Reducir costos para mantener cautivos a clientes globales
B) enfrentar mercados desconocidos con culturas distintas
C) Recurrir a alianzas para introducirse en mercados regionales
D) Estrategia GLobal para permanecer vigente en el mercado mundial
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