la. What do you see as the management decision problem? - Should their advertising campaign technique be changed? 1b. What is the resulting research problem? - Determine the effectiveness of their current advertising campaign 2. How satised are respondents to the survey overall with the cable service and on average? How satised are respondents with the various aspects of the cable service on average. - It is hard to say if the campaign made an impact on customer satisfaction. 75 surveys were returned and 23 out of those 75 were ruled unusable due to incorrectly ling out the data. Also, we are unsure how satised customers were prior to the advertising campaign