Lab Note: The tools presented in this lab periodically change. Updated instructions, if applicable, can be found in the eBook and lab walkthrough videos in Connect.

Case Summary: This lab will pull in XBRL data from S&P100 companies listed with the Securities and Exchange Commission. You have the option to analyze a pair of companies of your choice based on your own interest level. This lab will have you compare other companies as well.

AQ1. iXBRLAnalyst in Google Sheets uses normalized tags for common financial statement elements. What is the purpose of normalized XBRL tags?

AQ2. Select either Apple Incorporated (AAPL) or Nike (NKE), and identify three questions you might want to know about that companys financial performance over the past three years. For example, What is the trend of operating costs?

AQ3. Form a hypothesis for each of your questions. For example, I expect Nikes operating costs have gone up.