Lactel Eppe wants to conduct marketing research for its Greek Toget, and is contemplating marker The other option is to have the company's marketing department distribute them. A the option of hiring a marketing research agency to distribute a questionnaire to the target manager from the research agency visited the company to conduct a presentation on the of its large database of 1 million consumers across Egypt that the agency recruited to respond gemos research methodology and techniques to ensure data accuracy The agency is proud to questionnaires for a fee. The agency believes that drawing a random sample from this to pres within their network). Whether Lactel distried to Lactel tragh its internal team, or hire the research agency, the target is to collect a total of 1,200 responses: 400 from Lactel consumers: 400 from Juhayna consumers; and 400 from Almarai consumers. a) Based on the case above, which sampling technique will Lactel utilize (if they decide not to go with the agency and collect the data by themselves)? Justify your answer (3 points) b) Which sampling technique is the agency planning to utilize? Justify your answer (3 points) c) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1,200 responses as planned. The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where I-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three brands (combined) in the market is average". e) Do you agree with this statement? Justify your answer by showing calculations. (5 points) Lactel Eopt wants to conduct marketing research for its Greek Yogurt, and is contemplating market. The other option is to have the company's marketing department distribute them d the option of hiring a marketing research agency to distribute a questionnaire to the target of its large database of 1 million consumers across Egypt that the agency recruited to respond agency's research methodology and techniques to ensure data accuracy The agency is proud manager from the research agency visited the company to conduct a presentation on the to questionnaires for a fee. The agency believes that drawing a random sample from this database would yield accurate results (compared to Lactel team sending the survey to people the research agency, the target is to collect a total of 1,200 responses: 400 from Lactel within their network). Whether Lactel distributes the surveys through its internal team, or hires consumers: 400 from Juhayna consumers; and 400 from Almarai consumers. a) Based on the case above, which sampling technique will Lactel utilize (if they decide not to go with the agency and collect the data by themselves)? Justify your answer (3 points) b) Which sampling technique is the agency planning to utilize? Justify your answer (3 points) e) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1,200 responses as planned. The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where 1-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three Srands (combined) in the market is average". Do you agree whed with CamScanner with this statement? Justify your answer by showing calculations. (5 points) Question 2.117 points) Aave For pament de them d pation on the www.The agency is prod y and to respond and sample from this Lactol team ending the survey to people team, agency believes that drawing accurate rent toompar the w in their work. Whether Laced the remarch agency, the target is a collect consumer 400 from Juhayna consumers, and 400 from Almara of 1,200 responses 400 from Lactel a) Based on the case above, which sampling technique will Lactet utilize of they decide not to go with the agency and collect the data by themselves? Justify your answer 03 points) b) Which sampling technique is the agency planning to utilize? Justify your answer points) c) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1.200 responses as planned The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where 1-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three brands (combined) in the market is average". ) Do you agree with this statement? Justify your answer by showing calculations. (5 points) Page 2 of 6 Lactel Eppe wants to conduct marketing research for its Greek Toget, and is contemplating marker The other option is to have the company's marketing department distribute them. A the option of hiring a marketing research agency to distribute a questionnaire to the target manager from the research agency visited the company to conduct a presentation on the of its large database of 1 million consumers across Egypt that the agency recruited to respond gemos research methodology and techniques to ensure data accuracy The agency is proud to questionnaires for a fee. The agency believes that drawing a random sample from this to pres within their network). Whether Lactel distried to Lactel tragh its internal team, or hire the research agency, the target is to collect a total of 1,200 responses: 400 from Lactel consumers: 400 from Juhayna consumers; and 400 from Almarai consumers. a) Based on the case above, which sampling technique will Lactel utilize (if they decide not to go with the agency and collect the data by themselves)? Justify your answer (3 points) b) Which sampling technique is the agency planning to utilize? Justify your answer (3 points) c) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1,200 responses as planned. The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where I-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three brands (combined) in the market is average". e) Do you agree with this statement? Justify your answer by showing calculations. (5 points) Lactel Eopt wants to conduct marketing research for its Greek Yogurt, and is contemplating market. The other option is to have the company's marketing department distribute them d the option of hiring a marketing research agency to distribute a questionnaire to the target of its large database of 1 million consumers across Egypt that the agency recruited to respond agency's research methodology and techniques to ensure data accuracy The agency is proud manager from the research agency visited the company to conduct a presentation on the to questionnaires for a fee. The agency believes that drawing a random sample from this database would yield accurate results (compared to Lactel team sending the survey to people the research agency, the target is to collect a total of 1,200 responses: 400 from Lactel within their network). Whether Lactel distributes the surveys through its internal team, or hires consumers: 400 from Juhayna consumers; and 400 from Almarai consumers. a) Based on the case above, which sampling technique will Lactel utilize (if they decide not to go with the agency and collect the data by themselves)? Justify your answer (3 points) b) Which sampling technique is the agency planning to utilize? Justify your answer (3 points) e) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1,200 responses as planned. The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where 1-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three Srands (combined) in the market is average". Do you agree whed with CamScanner with this statement? Justify your answer by showing calculations. (5 points) Question 2.117 points) Aave For pament de them d pation on the www.The agency is prod y and to respond and sample from this Lactol team ending the survey to people team, agency believes that drawing accurate rent toompar the w in their work. Whether Laced the remarch agency, the target is a collect consumer 400 from Juhayna consumers, and 400 from Almara of 1,200 responses 400 from Lactel a) Based on the case above, which sampling technique will Lactet utilize of they decide not to go with the agency and collect the data by themselves? Justify your answer 03 points) b) Which sampling technique is the agency planning to utilize? Justify your answer points) c) The agency claims that it will generate accurate results. Do you have any concerns regarding their sampling approach? Justify your answer and make sure to identify the relevant source(s) of error (3 points) d) If the response rate is 25%, how many surveys (in total) should they distribute? (3 points) Lactel decided to go for the agency, which managed to collect the 1.200 responses as planned The below table summarizes the results of a key variable: "Brand Perception" of each of the 3 brands (on a scale of 1-7, where 1-Bad; and 7-Excellent): Almarai Juhayna Lactel Market Share 20% 30% 50% Sample Size 400 400 400 Brand 2.0 4.0 6.0 Perception One manager looked at the results and said: "It seems that the overall perception of the three brands (combined) in the market is average". ) Do you agree with this statement? Justify your answer by showing calculations. (5 points) Page 2 of 6