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Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product
Laddering up is a process to help increase brand resonance. Develop a ladder with three positioning rungs or levels for Dove Beauty Bar. The product is a cleansing bar (for the face and body) that contains one-quarter moisturizing cream. Its pH balance is at the ideal level of acidity and alkalinity.
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