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Lagertha was a Management student. Her father was a rice farmer who farmed a variety of rice types and was well-versed in all elements of
Lagertha was a Management student. Her father was a rice farmer who farmed a variety of rice types and was well-versed in all elements of rice production. He was also chosen by the government for a rice farming pilot project. She chose to research the viability of marketing excellent quality rice at a reasonable price as part of her Business Studies assignment. Her father advised her to use the internet to obtain feedback from clients. She discovered that packaged organic rice was in high demand. She was well aware that there were no predetermined specifications in the case of rice, making homogeneity impossible to accomplish. She gave the product the name Malabari Organic Rice to set it apart from its competitors, and she divided it into three variants depending on quality: Popular, Classic, and Supreme. She believed that by using these names, she would be able to better differentiate her products. Explain the three functions of marketing using the text above as a guide
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