lago Limited owns an asset that is measured at fair value. The asset can be sold in three different markets at different prices: Market A Market B Market C 141,000 143,000 Proceeds (gross) Transport costs Sales commissions (including listing fees) Proceeds after transport and commission costs (3,000) (7,000) 140,000 (7,000) (1,000) 132,000 (5,000) 136,000 133,000 0 lago can access all three markets at the measurement date. lago normally sells in market B, but has recently considered selling in one of the other markets. After researching its options, lago has clear evidence that the greatest volume and number of transactions occur in market C. A new market, market A, is local, so lago will not incur any transport costs. However, this market is very low volume. . In accordance with IFRS 13 Fair Value Measurement, what is the correct fair value measurement for the asset and why? O A. $141,000 in market A, as this is the most advantageous market which maximises the value lago will receive. B. $133,000 in market B, as this is the principal market in which lago normally transacts. OC. $140,000 in market B, as this is the principal market in which lago normally transacts. OD. $133,000 in market C, as this is the principal market which has the highest volume and level of activity