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Lake, the vice president of sales and marketing for a software development company, has been working with the sales force in recent months to develop
Lake, the vice president of sales and marketing for a software development company, has been working with the sales force in recent months to develop a promotion strategy to sell obsolete software quickly at a reduced price rather than the original suggested price. Which strategic manager role is Lake fulfilling with this approach? a. Functional-level manager b. Corporate-level manager c. Business-level manager d. Chief Financial Officer (CFO)
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