Lakshmi, a foodie out of Lloydminster, went out for a steak dinner where she had a personal server focusing on her table, had a rare steak flown in from Japan, and was sitting in an ultra-comfortable chair. This surpassed her zone of tolerance. Why would that be?

Multiple Choice

• The firm is overcharging for its offerings.
• The firm has achieved its highest level of profitability.
• The firm has the opportunity to reach new customer segments.
• The firm has exceeded customer expectations on that dimension.
• The firm has fallen short of meeting customer expectations on that dimension.