Lambert (2021) discussed the work of James March in using a postmodern perspective on management theory. He noted that March focused on the need for innovation and creativity in order to survive. He actually suggested that new ideas keep us from being bored. Lambert discussed how some of March's ideas were based on his intuition. He pointed out weaknesses in March's work. I believe the volatile and uncertain environment organizations face today call for leaders who can be innovative and creative. I think this is the driving force behind our desire to innovate. However, I am open to the idea that innovation simply keeps us from being bored.

What motivates you, as a leader, to innovate?

Does March's postmodern perspective resonate with you?

Reference:

Lambert, G. (2021). James March: a postmodern perspective on organization without management theory. Journal of Management History, 28(1), 66-88. https://doi.org/10.1108/JMH-01-2021-0007