[Lana] Lana's company makes Christmas tree ornaments that have a large light-up likeness of Taylor Swift and Travis Kelce and that rotate and play Swift's new song about the romance. These ornaments are currently very costly to produce, but Lana is betting on the notion that her large market share in the tree ornament industry will generate lots of sales, which will in turn drive down the cost to produce each ornament, increasing her profits. What marketing concept is Lana relying on? derived demand optimization supplier development the experience curve synergy