Lancaster Inc., a manufacturing company that makes and sells goods to large retailers, has found it helpful to exchange certain data with its suppliers and customers to predict demand. What should Lancaster keep in mind when intaking new data from outside sources?

• a. They will need people and processes to ensure outside data complies with internal data strategy and standards.
• b. Computers rather than humans are likely the best candidates to process shared data.
• c. External data is sometimes susceptible to tampering and should be treated with suspicion.
• d. The data likely represents an idealized rather than real-world view of the companies’ performance.