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Lance Armstrong, Ryan Lochte, and Tiger Woods, all sports stars, lost contracts as celebrity spokespeople because their fees were too high. they changed their minds
Lance Armstrong, Ryan Lochte, and Tiger Woods, all sports stars, lost contracts as celebrity spokespeople because their fees were too high. they changed their minds about appearing in ads, breaching their contracts. they received negative public attention. the image of the firms they represented had changed, becoming inconsistent with their own. the ads were not effective. 
Lance Armstrong, Ryan Lochte, and Tiger Woods, all sports stars, lost contracts as celebrity spokespeople because their fees were too high.
they changed their minds about appearing in ads, breaching their contracts.
they received negative public attention.
the image of the firms they represented had changed, becoming inconsistent with their own.
the ads were not effective.
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Introduction to Governmental and Not for Profit Accounting
Authors: Martin Ives, Terry K. Patton, Suesan R. Patton
7th edition
978-0132776011
