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Land...... Construction.... $ 52,000 ... $ 122,000 Landscaping.... ... $ 6,000 Variable marketing costs ... $ 3,000 Dominic Builders builds 1,500-square-foot starter tract homes
Land...... Construction.... $ 52,000 ... $ 122,000 Landscaping.... ... $ 6,000 Variable marketing costs ... $ 3,000 Dominic Builders builds 1,500-square-foot starter tract homes in the fast-growing suburbs of Atlanta. Land and labor are cheap, and competition among developers is fierce. The homes are "cookie-cutter," with any upgrades added by the buyer after the sale. Dominic Builders' cost per developed sublot are as follows: (Click the icon to view the costs.) Dominic Builders would like to earn a profit of 14% of the variable cost of each home sale. Similar homes offered by competing builders sell for $202,000 each. Read the requirements. Requirement 1. Which approach to pricing should Dominic Builders emphasize? Why? Dominic will need to emphasize a target-costing approach to pricing. Because the tract homes are not unique and face stiff competition, Dominic will not have much control over pricing. Requirement 2. Will Dominic Builders be able to achieve its target profit levels? Show your computations. Complete the following table to show whether Dominic Builders will be able to achieve their target profit levels. (Use parentheses or a minus sign to indicate a profit shortfall.) Less: Target cost per home Less: Expected excess profit (profit shortfall)
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