Landlords and Tenants will draw from different perspectives of the same market data in order to project different expectations and different market rent projections for any lease deal discussion. How will each use market data such as local industry expansion/contraction, vacancy, absorption, additions to inventory, market cycles, and lag periods to make their respective cases in support of higher rent (landlord) or lower rent (tenant)? In order to reflect a real world data set, go to the most recent quarterly market report, from CBRE, for the "Plaza" submarket in Mid-town Manhattan, and presume that the tenant is a 250,000 tenant at 550 Madison Avenue, nearing the end of its 10-year lease term.