Lano Lip-balm Lano Shaving Cream Net Sales 100% Gross Margin 49.0 Marketing Expenses: OTHER FIXED COSTS: Promotion Expenses: General Admin, Overhead: Total expenses: Contribution Margin: in \%. 1. WH OR NOT THERE IS PERCEPTUAL FIT? (Is the result congruent with the parent brand?) 2. WH IT RESULTS IN COMPETITIVE LEVERAGE? (Keep in mind that the parent brand provides an advantage that competitors may not have. The Q: Would/could the new price help with this perception?) 3. IS THERE IS A CLEAR BENEFIT TRANSFER? (Do you believe that the benefit(s) provided by the major brand is/are the same as one being offered by the new item? Is this benefit desired by the target market?) Lano Lip-balm Lano Shaving Cream Net Sales 100% Gross Margin 49.0 Marketing Expenses: OTHER FIXED COSTS: Promotion Expenses: General Admin, Overhead: Total expenses: Contribution Margin: in \%. 1. WH OR NOT THERE IS PERCEPTUAL FIT? (Is the result congruent with the parent brand?) 2. WH IT RESULTS IN COMPETITIVE LEVERAGE? (Keep in mind that the parent brand provides an advantage that competitors may not have. The Q: Would/could the new price help with this perception?) 3. IS THERE IS A CLEAR BENEFIT TRANSFER? (Do you believe that the benefit(s) provided by the major brand is/are the same as one being offered by the new item? Is this benefit desired by the target market?)