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Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U . S . markets, where business and personal lifestyles

Laptop computers, personal digital assistants, and cellular phones were all readily accepted and diffused in U.S. markets, where business and personal lifestyles tend to be faster-paced than in many other areas in the world. These products offered with consumers' needs and priorities.
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compatibility
complexity
trialability
observability
relative positioning
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