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Large companies actually have quite a few advantages that could make them more innovative. Which of the following are typical innovation advantages of large and
Large companies actually have quite a few advantages that could make them more innovative. Which of the following are typical innovation advantages of large and mature companies?
i. They have funds. Money to spend on salaries, prototyping, marketing and so on.
ii. They have customer access that can be used to understand customer needs and to try out ideas.
iii. They have legal departments that can help protect innovations.
iv. They have the smartest people working for them.
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