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Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it
Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it is
highly formalized.
not comprised of cross-functional members.
concerned primarily about vendor diversity.
able to sign a binding contract that prohibits product modifications.
employs reverse auctions rather than traditional ones.
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