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LargeBazaar is seeing a significant number of customer churn since past six months. The store owner is worried and asked the research team to
LargeBazaar is seeing a significant number of customer churn since past six months. The store owner is worried and asked the research team to develop a predictive model to predict the churn behavior of the customers. The team developed and trained a classification model to know the significant predictors of churn behavior. The results were then validated using the test data. The confusion matrix of a test data is given below. Note that 'No' indicates negative case and 'Yes' indicates positive case. No True label YES 2861 Open image in new tab Save image as... Copy image Copy image address Create QR Code for this image Search image with Google Inspect A. Explain and Determine the values of a. True Positive (TP) - b. False Positive (FP) - c. False Negative (FN) - d. True Negative (TN) - e. Accuracy - 72 1 (5 marks)
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