Question
Larson inc manufactures backpacks. Last year, it sold 85,000 of its basic daypack for $100. The company estimates that this volume represents a 15% share
Larson inc manufactures backpacks. Last year, it sold 85,000 of its basic daypack for $100. The company estimates that this volume represents a 15% share of the current market. The market is expected to increase by 15% next year. Marketing specialists have determined that as results of new competition, the company's market share will fall to 10% (of this larger market). Due to changes in prices, the new price for the daypacks will be $88. This new price is expected to be in line with the competition and have not effect on the volume estimates.
1)Estimate Larson inc sales revenues from this model of backpack for the coming year.
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