Las Vegas is a city with almost 100 casino hotels offering various forms of entertainment and services. Mirage Resorts is aware that in order to compete in this highly competitive environment, it must attract and maintain a highly competent work force, the primary factor for success in such a service industry. The company spends a considerable amount of time and money in hiring and training the most qualified and the friendliest employees it can find. Employees are selected based on an estimate of whether they are likely to enjoy their jobs and contribute to Mirage's efforts to create and nurture customer good will. Following selection, employees are trained and motivated to provide quality customer service by offering them attractive benefits, including free meals, health insurance, education assistance, paid time off, bonuses for perfect attendance, and retirement plans.

Do you think the "material" benefits listed will result in motivation to provide quality service? What would behaviorists such as Maslow, Herzberg and McGregor have to say about it?

Respond in a not-to-exceed two-page paper.