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lass, chapter 7 describes four types of innovation within the markets-and-technology framework: incremental, radical, architectural and disruptive innovations. Using the industry you have selected for

lass, chapter 7 describes four types of innovation within the markets-and-technology framework: incremental, radical, architectural and disruptive innovations. Using the industry you have selected for your individual assignments and after reading more about the framework, which type of innovation do you recommend for your selected organization

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