Lassonde is a pioneer in the invention, production, and distribution of a wide variety of juices and fruit-and-vegetable beverages in North America

Lassonde is also the second-largest producer of private-label, ready-to-drink juices and fruit beverages in the US through its US subsidiary Clement Papas & Company

India and Sri Lanka are geographically separated by the Palk Strait and Gulf of Mannar, and the Maldives is located 125 kilometres south of India's Lakshadweep Islands across the Eight Degree Channel

While Indian family dynamics were traditional and the rest of the world modernized, India retained its traditional core values of caring for parents and making decisions based onfamilyneeds.

India's religious landscape is characterized by a wide range of religious activities and beliefs

Hinduism, Buddhism, Jainism, and Sikhism are four of the world's major religions that originated on the Indian subcontinent

India is a secular state, as stated in the Preamble to its Constitution, and it has been proclaimed that the freedom to practice one's religion is a basic right

In India, Zoroastrianism, Samanic Judaism, and other ancient religions have large populations of followers

Faith is mostly practised in their native Persia; India has the biggest population of individuals who follow both religions

Language- At the state and federal levels, India has ''Official Languages,'' but there is no single ''national language

Any regional language may be designated as the official language of a specific state by its legislature

India's constitution officially recognizes 23 languages that are spoken throughout the nation

However, according to a survey conducted by the National Statistical Office in 2019-20, the average monthly household income in rural areas was INR 9,427 , and in urban areas, it was INR 18

Trends in India's exchange rates can be affected by various factors such as domestic and global economic conditions, trade policies, geopolitical developments, and investor sentiment

In recent years, the Indian rupee has experienced significant fluctuations against the US dollar due to various factors such as the impact of the COVID-19 pandemic, changes in US monetary policy, and geopolitical tensions

The factors that influence India's inflation rates include supply and demand dynamics, international commodity prices, government policies, and global economic conditions

In recent years, inflation in India has been influenced by factors such as the impact of the COVID-19 pandemic, supply chain disruptions, and changes in global oil prices

However, the exact trend in inflation rates can vary depending on the timeframe and other factors considered

Balance-Of-Payments Situation -India's balance-of-payments situation has been characterized by a deficit in recent years, which means that the country is importing more goods and services than it is exporting

According to the Reserve Bank of India, India's current account deficit , which measures the difference between its total imports and exports of goods and services, stood at USD

The recent trends in India's balance-of-payments situation have been influenced by various factors such as global economic conditions, trade policies, and changes in commodity prices

In recent years, India's balance of payments has been impacted by factors such as the COVID-19 pandemic, fluctuations in oil prices, and changes in the US monetary policy

However, the exact trend in the balance-of-payments situation can vary depending on the timeframe and other factorsconsidered

The chosen product is Kiju organic apple juice for the Indian market

India is the world`s most populated country; hence the market is big enough for another juice company to exist

The relative advantage Kiju is an international brand with their products all around the world which gives them an advantage to appeal to the market

Compatibility The Indian market doesn`t have a lot of international brands of organic fruit juices available

The organic source of their fruits will definably draw attention since most juice brands use chemical grown fruits

The cost of a carton of Kiju apple juice will be more expensive than other brands available in the market

Trialability The cost of making the same organic apple juice for the Indian Market can be different than in Canada

Kiju will need to convince the public that organic apple juice with no added sugar can taste delicious

The Market: India has a sizable market for both official and informal juice products

Large companies such as Dabur, Coca-Cola, PepsiCo, and Parel Argo control the formal juice market in India, while small-scale vendors and local juice shops dominate the informal juice market

India`s Formal Juice Market: In India, the formal juice industry is characterized by packaged juices and beverages offered in supermarkets, grocery stores, and internet retailers

The main players in India's formal juice market include

Under the brand name Real Juice, the business sells packaged juices in a range of flavors

They offer packaged juices under the Minute Maid and Tropicana brands, as well as Tropicana and Slice

Under the brand name Frooti, the business sells packaged juices

India's Informal Juice Market: Small-scale vendors and local juice shops define India's informal juice market

These vendors offer fresh juices made from a variety of fruits, including mango, orange, pineapple, and watermelon, and frequently combine them with herbs and spices to create distinctive flavors

Seasonal availability of fruits: The juice industry in India is highly reliant on the seasonal availability of fresh fruits

This causes supply and price fluctuations, making it difficult for juice businesses to maintain a consistent production cycle and pricingstrategy

Dabur is a leading Indian consumer goods business that manufactures a variety of products, including juices under the Real brand.

Parel Agro: Parle Agro manufactures a variety of fruit-based beverages, including the well-known Frooti brand.

Paper Boat: Paper Boat is a well-known Indian brand that makes a variety of classic Indian beverages, including fruit juices.

ITC Limited: ITC Limited manufactures juice goods under the B Natural brand.

Patanjali Ayurved is an Indian FMCG business that manufactures a variety of juice products under the Patanjali brand.

The juice market in India is a rapidly growing segment within the larger beverage industry.

The market size of the juice market in India was valued at around USD 3.5 billion in 2020, and it is expected to reach USD 6.4 billion by 2026, growing at a CAGR of approximately 9% during the forecast period.

Packaged juice accounts for a significant share of the market, driven by the convenience factor and the increasing availability of packaged juice in retail outlets across the country.

While the juice market in India has significant growth potential, challenges such as supply chain inefficiencies, seasonal variations in fruit availability, and pricing pressures may impact market growth in thecomingyears.

Agricultural and Processed Food Products Export Development Authority : This government body assists businesses in exporting processed foods such as fruit and vegetable juices

To guarantee the safety and quality of their products, companies operating in the juice market must follow FSSAI regulations

We must follow several rules and regulations: Various government bodies regulate the juice market in India, and companies working in this field must follow these regulations

Food Safety and Standards laws, 2011: These laws establish the composition, quality, and labeling requirements for fruit and veggie juices

When selling their products in the juice industry, companies must follow GST rules

Here's an overview of the advertising plan for our product

Kiju's Apple Juice's advertising message will highlight its distinctive selling point as a high-end, organic, and natural product that is both healthful and ecologically responsible

The precise media mix, frequency, and reach will determine the approximate costs for the advertising campaign

Total: $275,000

Linguistic concerns/limitations

The advertisement will be in English because the target market speaks that language

Legal constraints

Regarding health claims, organic certification, and sustainable packaging, local rules and regulations must be complied with in the advertising material

Advertising agency partners

To plan and carry out the advertising campaign, our product might collaborate with a marketing firm

Approximate costs: The precise activities, frequency, and reach will determine the sales promotion plan's approximative expenses

Under the premise that Kiju will execute these campaigns on a quarterly basis and target various markets, these expenses have been calculated

Personal selling activities entail direct interaction between sales agents for our product and prospective or current clients

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