Lassonde is a UK base company that produces fruit juices Lassonde company is planning to enter in India. so we are introducing Oasis apple juice in India

elaborate this part of marketing plan and explain each subpoints according to India

The Market: Describe the market in which the product is to be sold.

Selected Country Constraints: Discuss any relevant PESTL elements.

Consumer Buying Habits: Profile the typical consumer in the selected country.

Consider the following:

Product-use patterns

Product feature preferences

Shopping habits etc.

Key Competitors: Profile the key competitors to your product in the market:

I. Competitors' products. Consider the following:

Brand name

Features

Packaging etc.

II. Competitors' prices and pricing strategies typically used in the market

III. Competitors' promotion and advertising strategies used in the market

IV. Competitors' distribution channels Market Size: Estimate the market potential.

Include the following:

I. Estimated overall industry sales in the country for the planning year

II. Estimated sales for your Company in the country for the planning year

Government Participation in the Marketplace:

Consider the following:

I. Government agencies that can help you

II. Regulations you must follow etc.