Last name- S

Hotel brand - InterContinental Hotels & Resorts

Reference:

Read the following article "Types of Corporate Social Responsibility to be aware of" by Tim Stobierski, Harvard Business School Online (Stobiersk, 2021). Article link: https://online.hbs.edu/blog/post/types-of-corporate-social-responsibility

You can also use any additional articles your wish (e.g., Google Scholar, Centennial Libraries https://library.centennialcollege.ca/ ). Information from Blogs and Wikipedia is not acceptable.

Watch the supporting introduction video, click the link: https://www.youtube.com/watch?v=2dg4odjqTnk

1) Why would a customer (aka the Travel Decision Maker) prioritize CSR as a key pillar in their business plan/structure to help build loyalty from their customers to their brand over their competition? - 1 mark2i 3) Select your assigned global hotel brand based on your last name {chart below}: - Clearly indicate which is your Brand. Research and introduce your Brand {including size, headquarters location, and any other information that you find relevant} 1 mark - Explain in detail a minimum of 3 sustainable initiatives that your hotel brand practices on a global level, and why promoting these initiatives is a key component to their business goals/success 3 marks Last Name Hotel Brand A D Hilton Hotels EI Radisson Hotels PS lnterContinental Hotels 84 Resorts TZ Accor Hotels What are the benefits and gains for hotels that choose to actively participate in CSR programs? - 1 mark What are the four categories that Corporate Social Responsibility are traditionally separated into? List the four categories and describe them. Provide an example of what this might look like in the hotel world. Feel free to use \"real life' current examples - 2 marks Reflective Question: based on your understanding of CSR, its value and its purpose how would you prioritize and incorporate this into your career as a future hotel managerfowner in order to achieve your environment, humanitarian, and financial goals? 2 marks