Last night Penny watched an episode of "Quantum Leap" that she had recorded on her DVR. Every time commercials appeared, she put the DVR on fast forward and skipped over them. What is the name for what Penny was doing? 1) zapping O2) skipping 3) zipping 4) zooming You are the marketing manager for a company that makes and markets designer sunglasses. Recently, your boss suggested to you that the company should try to get its sunglasses worn by more actors and actresses in movies. Which of the following promotion activities is your boss referring to with this idea? 1) Advertising O2) Product sponsorship 3) Movie promotion 4) Product placement 5) Personal selling If twenty-five buyers purchased the products of five producers, then one hundred and twenty-five transactions could be needed for the buyers to obtain their products. If one retailer serves both producers and buyers, the number of transactions can be reduced to 1) five. 2) thirty 3) 120 4) one