Last week, Tammy received an email from her favourite online retailer called Frenzy Fasions, stating that she was invited to a special 12-hour sale that would only be available for the store's most loyal members and online subscribers. On the day of the sale, Tammy bought ten items of clothing, all discounted by 30%. Tammy was very pleased with her purchases, until the next day, when she discovered that the store tricked buyers into believing they were getting a 30% sale discount... when in fact, Frenzy Fashions secretly increased prices by 30% before the sale started. Required: Refer to relevant sections in the ACL and analyse whether Tammy can sue Frenzy Fashions for misleading and deceptive conduct. Also discuss possible penalties