Last year, managers at Excel Corp excitedly announced a new company initiative designed to encourage sale force employees to step up their games. Under the new initiative, the employee with the most sales at the end of the special promo weeks would be assigned exclusive access to the company lounge that is usually reserved for special meetings with clients. Now, managers are trying to figure out why employees were not motivated by the initiative and instead could care less about "winning" the lounge access. What is the expectancy theory relationship explains why the initiative failed?