Last year Minden Company introduced a new product and sold 14,500 units at a price of $74 per unit. The product's variable expenses are $44 per unit and its fixed expenses are $523,800 per year.

Required:

1. What was this product's net operating income (loss) last year?

2. What is the product's break-even point in unit sales and dollar sales?

3. Assume the company conducted a marketing study that estimates it can increase annual sales of this product by 5,000 units for each $2 reduction in its selling price. If the company will only consider price reductions in increments of $2 (e.g., $72, $70, etc.), what is the maximum annual profit it can earn on this product? What sales volume and selling price per unit generate the maximum profit?

4. What would be the break-even point in unit sales and dollar sales using the selling price you calculated in requirement 3?