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Last year, Nutmaster Inc. sold 1,850,000 kg of peanuts at an average price of $5.80/kg. Nutmaster's variable costs are $3.10/kg and its fixed costs amount
Last year, Nutmaster Inc. sold 1,850,000 kg of peanuts at an average price of $5.80/kg. Nutmaster's variable costs are $3.10/kg and its fixed costs amount to $3,750,000. (a) What was Nutmaster's CM ratio last year? (b) What was Nutmaster's break-even point in sales dollars last year? (c) Nutmaster's sales manager believes that a 30c/kg reduction in selling price combined with a $300,000 advertising blitz would increase this year's sales by 10%. If the sales manager is correct, by how much would this year's operating income increase from last year's
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