Lata Kekabu Forest Reserve We headed straight to the Lata Kekabu Forest Reserve after an extensive exploration in the caves, which involved crawling through holes within the colossal cavern. The Kekabu Forest Reserve is a geopark that's popular with families, so one could say it's pretty accessible and family-friendly. There is a waterfall in the park in which visitors can take a dip, as well as picnic spots nearby. While driving to the forest reserve, I kept seeing what appeared to be cotton balls by the side of the road. They turned out to be kapok or, as locals call them, kekabu as there were many kekabu trees in the area. Abdul Nasir said many households still use them as pillow stuffing today. Situation Analysis (current marketing situation, market trends, market growth, SWOT analysis)