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Late adopters are those who tend to be suspicious of new technology and new products. Generally, they fail to see the value of the new
Late adopters are those who tend to be suspicious of new technology and new products. Generally, they fail to see the value of the new products, or they don't feel they can engage with it. These are not necessarily all older consumers.
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To effectively target late adopters who may be suspicious of new technology and products its crucial to employ strategies that address their specific concerns and barriers Here are some approaches to ...
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Organizational Behavior
Authors: Stephen RobbinsTimothy JudgeTimothy Judge, Timothy Judge
18th Edition
0134729323, 9780134729329
