Late submissions will not be graded. Projects should be submitted in Meskanas (Linear Programming Group Assignment link). You will submit two files per group: 1. One Word Document with a report outlining your recommendations for the issues listed in the case. The document should also include an appendix for each of the issues showing your algebraic equations and decisions, and a readable screen clip of your Excel output, including the Solver dialogue box (see parts a & b below). This is especially important to show how you used Solver. 2. One Excel Spreadsheet with clearly labeled worksheets (one worksheet for each of the issues in the assignment). The work in the worksheets needs to be well organized and clearly labeled, with formulas used appropriately. Examples of potential formats can be found in the course materials for linear programming. The general approach for solving each of the issues should be: a. Formulate the linear programming model for the issue algebraically. Group this into three sections: 1) Definition of Decision Variables, 2) Objective Function Equation, and 3) Constraints Equations. This should go in the appendix of your memo. (6 marks for each issue) b. Set up and solve this problem using Excel. Include screenshots of this in the appendix to the memo or report. (6 marks for each issue) C. Provide your answers and recommendations to the Manager of the company (include your recommendations for all issues in a single report). (2 marks for each issue). See the basic structure of the report and memo on pages 5 & 6. d. General organization and formatting (over entire assignment) - 4 marks. Richelieu Specialty Paints Richelieu Specialty Paints is a company run by Amanda Richelieu. She is an artist and earned a BA degree with a major in Art and Design. The company was founded by Amanda's father and he recently asked her to take over managing it so that he could retire. Amanda agreed and left her interior design job with an architecture firm to assume the role. She is keen to develop the business further. The company makes a wide variety of paints, mostly targeted at fine artists. However, since Amanda has had experience in interior design she has determined that the company could apply its skills to develop new products for that industry and others. She knows that she hasn't yet developed her quantitative analysis skills to the point they need to be to run a company, so she is seeking assistance with four decisions that she needs to make. She would like to have a report from you providing recommendations for each decision, along with the background calculations that support your decisions. Decision 1: Marketing - Advertising Placement Amanda has a yearly advertising and promotions budget of $51,340. Her goal is to maximize the reach (the number of customers that see her company's ads or other marketing efforts). She is considering a mix of placing ads on art websites and in printed art magazines, as well as using targeted social media ad placements and appearances at art tradeshows. She wants to make sure that the company has an online presence, so would like to see at least 180 ads placed on any combination of websites and social media per year. However, she has data that suggests that if she advertises on the websites more than once per week she will be wasting money. There are seven art tradeshows that the company could attend, but Amanda feels it is mandatory to attend at least the three most popular tradeshows. There are four major art magazines, each published monthly, that Amanda would like to advertise in. She could advertise in each of these once per month but would be comfortable reducing the frequency to a minimum of once every other month in each magazine and rotating the placements between the magazines. The reach and cost of each type of ad placement or event are shown below: Art Websites Social Media Art Print Magazine Tradeshows Ads Reach (number of people) 15,000 12,000 5,000 8,000 Cost (dollars) 100 250 1,000 440 a. Recommend the appropriate mix of advertising and promotions for the company. b. Also, comment on what would change if Amanda doubled her advertising and promotions budget. Estimate the increased reach.