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Launch Proj Yr 1 Proj Yr 2 Proj Yr 3 Proj Yr 4 Proj Yr 5 Operating Assumptions Sales Growth Category growth rate 4% 4%
| Launch | Proj Yr 1 | Proj Yr 2 | Proj Yr 3 | Proj Yr 4 | Proj Yr 5 | ||
| Operating Assumptions | |||||||
| Sales Growth | |||||||
| Category growth rate | 4% | 4% | 4% | 4% | 4% | 4% | |
| Incremental growth rate | 2% | 1% | 0.50% | 0% | 0% | ||
| Historic/Base sales | 139500000 |
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Analysis for Financial Management
Authors: Robert C. Higgins
10th edition
007803468X, 978-0078034688
