Laura, the HR manager at a growing marketing agency called Greener Pastures, faces a unique challenge. The agency is formalizing its HR policies and currently does not have a standardized rewards policy. Laura must make a competitive offer to Alex, a highly talented candidate, for a senior marketing strategist position. She wants to ensure the offer is attractive, competitive, fair, and sustainable for the company. How should Laura determine which rewards to offer to Alex in the absence of a formal rewards policy at Greener Pastures? a. Base the rewards on Alex's current salary and expectations, adding a standard percentage increase to ensure the offer is appealing, b. Match the highest rewards package offered by a competitor to ensure that the offer to Alex is the most competitive in the market, c. Analyze market data on similar roles to understand the standard compensation, benefits, and other rewards that are typically offered, d. Conduct an internal assessment to understand the company's financial capabilities, employee expectations, and the unique values of Greener Pastures