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Laura's Library is assessing the profitability of three segments: books, cafe, and events. The financials are: Segment Revenue Direct Costs Books $600,000 $360,000 Cafe $150,000

Laura's Library is assessing the profitability of three segments: books, cafe, and events. The financials are:

Segment

Revenue

Direct Costs

Books

$600,000

$360,000

Cafe

$150,000

$90,000

Events

$70,000

$40,000

Laura is considering converting the events area into an expanded books area.

Required: a. Calculate the necessary increase in the books segment margin to maintain Laura’s Library’s current income. b. Identify other considerations Laura should evaluate before deciding to eliminate the events area to expand books.

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