Lauren designs couture clothing for cats. Her business is called Feline Fancy and since her business has gotten larger and more profitable over the last year, she thinks it is time to develop an efficient website. Her friend Ashley mentions that Lauren should invest in search engine optimization. Lauren is no computer whiz, so Ashley explains that in order for Lauren's website to gain more immediate traffic and click-throughs, she needs to invest in getting her website in a top position on the Google search results page. Lauren decides to contact Google and pay to have her website and business name appear at the top of the Google search results page in a yellow box. This will help her website seem more reliable and improve brand awareness.

What type of optimization is Lauren going to use?