Lauren's marketing team was beginning the process of developing a new product to expand their current product line and/or mix. At her very first meeting, she had the team write on the board their objectives within the marketing department, the business unit, and corporation, the characteristics they'd like their new product to have its role within the current marketing offerings, and the target market they would be targeting. This indicates that Lauren and her team were at the stage of the new product development process. new-product strategy strategic planning idea screening marketing strategy development concept testing