Laurie Vaden is a physician with her own practice. She has developed contracts with several large employers to perform routine exams, fitness-for-duty exams and initial screening of on-the-job injuries. She provides 100 exams per month, charging $100 per exam. Under this contract, she estimates her avoidable fixed costs attributable to the exams is $1,000 per month, and she pays a lab an average of $15 per exam. She has decided she needs to increase profit, so she is considering raising her fee to $125, even though there may be a 10% loss in the number of exams she does per month. Determine the current and predicted: revenues, variable costs, total contribution margin and product margin. What do you recommend she do?

1. Current Revenue
2. Current Variable costs
3. Current total contribution margin
4. Current product margin
5. Predicted Revenue
6. Predicted variable costs
7. Predicted total contribution margin
8. Predicted product margin
9. Recommendation? Enter RAISE or NO CHANGE as your answer.