Lavish Living - Senior Living Communities

Primary Selling Features

Brand Name - The company is well-known in the communities it serves for having a variety of high quality amenities, although the brand is becoming a bit dated.

Leadership Team - The top leadership are siblings and the grandchildren of the founder. Lavish Living points out that that top management can be regularly seen around the properties and know many of the residents.

Medical Staff - Each location has a full-time medical staff. Depending on the location, the staff is comprised of doctors, nurses, and physician assistants who provide 24-hour access to care.

Integrated Care Community - The medical staff, nutritionists, and other care providers have a strong collaborative culture. This includes regular all staff meetings to discuss any patient issues where all opinions are welcome.

Exterior Walking Trails - Senior citizens desire access to outside activities so, like most providers, Lavish Living offers walking trails to provide ample opportunity to maintain healthy habits.

Dining Rooms - Every location has large dining rooms with table-side service as well as a buffet option.

Locations - All 12 locations are centrally located. While not typically important for fully contained senior living communities, Lavish Living highlights how this makes it easier for family members to visit.

QUESTION: if we follow the VRIO framework, where do you think the resource of the integrated care community falls currently?

A) Rare but easily imitated

B) Potentially hard to imitate

C) Valuable but not rare