Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Lawrence Corporation sells two ceiling fans, Deluxe and Basic. Current sales total 60,000 units, consist-ing of 39,000 Deluxe units and 21,000 Basic units. Selling price

Lawrence Corporation sells two ceiling fans, Deluxe and Basic. Current sales total 60,000 units, consist-ing of 39,000 Deluxe units and 21,000 Basic units. Selling price and variable cost information follow. Problem 7-38Sales Mix and Employee Compensation; Operating Changes (LO 7-4, 7-5)2(c). Commissions, total: $535,600DeluxeBasicSelling price .............................................................................................................................................$86$74Variable cost ............................................................................................................................................6541Salespeople currently receive flat salaries that total $400,000. Management is contemplating a change to a compensation plan that is based on commissions in an effort to boost the company's presence in the marketplace. Two plans are under consideration:Plan A:10% commission computed on gross dollar sales. Deluxe sales are expected to total 45,500 units; Basic sales are anticipated to be 19,500 units.Plan B:30% commission computed on the basis of production contribution margins. Deluxe sales are anticipated to be 26,000 units; Basic sales are expected to total 39,000 units.

1. Define the term sales mix.

2. Comparing Plan A to the current compensation arrangement:

a. Will Plan A achieve management's objective of an increased presence in the marketplace? Briefly explain.

b. From a sales-mix perspective, will the salespeople be promoting the product that one would logically expect? Briefly discuss.

c. Will the sales force likely be satisfied with the results of Plan A? Why?

d. Will Lawrence likely be satisfied with the resulting impact of Plan A on company profitability? Why?

3. Assume that Plan B is under consideration.

a. Compare Plan A and Plan B with respect to total units sold and the sales mix. Comment on the results.

b. In comparison with flat salaries, is Plan B more attractive to the sales force? To the company? Show calculations to support your answers.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Financial Accounting

Authors: Robert Libby, Patricia Libby, Frank Hodge

10th edition

1259964949, 1259964947, 978-1259964947

More Books

Students also viewed these Accounting questions

Question

Be straight in the back without blowing out the chest

Answered: 1 week ago

Question

Wear as little as possible

Answered: 1 week ago

Question

Be relaxed at the hips

Answered: 1 week ago