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Lawson, Inc. is a corporation with four strategic business units (SBUs) - agriculture, automobiles, household goods, and medical equipment. The medical equipment industry is a
Lawson, Inc. is a corporation with four strategic business units (SBUs) - agriculture, automobiles, household goods, and medical equipment. The medical equipment industry is a rapidly growing industry, and Lawson's SBU holds a majority of the market share in the industry. Because of this, the company often redistributes cash from its other units to invest in its medical equipment SBU. Based on this, which category of the BCG matrix would Lawson's medical equipment SBU fall into?
a.
question mark
b.
star
c.
cash cow
d.
dog
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