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LazyBoy furniture distributes a computer worktable in three price differentiated markets (i = 1, 2 and 3). The annual demand for each market is
LazyBoy furniture distributes a computer worktable in three price differentiated markets (i = 1, 2 and 3). The annual demand for each market is linearly defined by the function Di-Ai-BiPi. The market parameters are A1-18000 B1- 121, A2-8700 B2-52, and A3-6000 B3= 30. The production cost a worktable is $28/unit. The maximum annual supply is 9200 units. please solve: i. Derive the optimal price and allocated supply quantity for each market. ii. What is the net supply chain profit? iii. If the company decides to close market #2, what is the lost profit? iv. For the three-market distribution, to what level should we increase the maximum annual supply to maximize profit
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Answer To solve this problem we need to use the concept of demand and supply curves as well as the profit maximization principle Demand Curves The demand for each market can be represented by a linear ...Get Instant Access to Expert-Tailored Solutions
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