LC provides you with the following three internal indicators.

1. FLC's percentage mark-up on Material Cost:
2. The following table identifies the materials used by FLC in its jewellery making process, and their respective mark-up on cost.

Markup - Material Cost (percentage)	Material
350.00	Silver
310.00	Gold
275.00	Platinum
240.00	Titanium

1. FLC's percentage of product categories sold across all products groups:
2. The following table identifies FLC's percentage of total sales revenue by each product category.

Category	Percentage of Total Sales Revenue
Bracelets	37
Earrings	25
Necklaces	19
Rings	19
Total	100

1. FLC's has an average mark-up on the Material Cost of 305%.

External Indicator:

1. Market share:

• Average market share for each product

1. Average material purchase prices:

• Average historic and forecasted material purchase prices

1. Mark-up:

• Average material cost mark-up by material category

1. Segment:

• Average material cost mark-up by jewellery market segment

QUESTION:

Based on your analysis of the external dataset and FLC's internal indicators provided above, identify and explain four (4) key recommendations for FLC.