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LDR 108: ASSIGNMENT 2/6/2023 Your firm, Frank Associates, specializes in marketing communications consultancy. The firm has been contracted to make recommendations on the following marketing
LDR 108: ASSIGNMENT 2/6/2023 Your firm, Frank Associates, specializes in marketing communications consultancy. The firm has been contracted to make recommendations on the following marketing philosophies: Production Concept, Product Concept, Selling Concept, Marketing Concept and Societal Marketing Concept. Discuss the focus of each of these philosophies and give risks associated with each of the application. ( 20 Marks) Notes 1. Minimum number of pages seven (7) 2. Font size 12; Font type- Times New Roman 3. Try as much as possible to use the APA formant of referencing
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