Le Petit Olympia and L'Aubergeade are the only 2 luxury restaurants that serve authentic French cuisine in Toronto. The following payoff table shows the gain in market share for Le Petit Olympia for each combination of strategies. Since it is a zero-sum game, any increase in market share for Le Petit Olympia is a loss in market share for L'Aubergeade.

L'Aubergeade Increase Free Dessert Free Starter Row Minimum Advertising Strategy b1 b2 63 Increase Advertising al 1 2 W A Le Petit Loyalty Program a2 -3 -2 -1 B Olympia Free Wine a3 -2 W C Column Maximum D E F