Leadership Project

Case Study

• XYZ Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 55% in the long run.
• A recent report submitted by the Research & Development Department of the company had predicted a growing trend of herbal and organic products.
• On the basis of this report; & to counteract the strong competitors activities, the company decided to diversify into new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavender, Lemon Grass, Greed Apple, Strawberry etc..
• The Unique Selling Proposition (USP) was to promote eco-friendly living the contemporary life style.
• The manager wants also to increase profits by purchasing new high speed machines or increasing the sale price to match competitor or using the high level of waste material in manufacturing. The best Alternative is purchasing new high speed machines.

1- Write a review about:

• Two Objectives:
• .
• .
• From the case study, Assign possible:
  • Two Strength points:
  • Two Weakness points:
  • One Opportunity:
  • One Threat:

(Use the following elements: Price / Product / Consumer / Machines / Material / Competitor)

2- Youve promoted to achieve the companys Objectives;

Please describe your team members, using the key words mentioned below:

• A: is older than you, achiever, but aggressive & demotivated: . / .
• B: honored as the best Achiever, but resigned for higher salary new opportunity: . / .
• C: is fresh graduated, hard worker & supportive for all team member: . / .
• D: is lazy & uncommitted, but with lovely personality: . / .

(Coaster / Star / Striver / Question Mark / Needs training / Needs close supervision / Needs delegation / Needs Empowerment)

3- From the previous description, define only one employee who has each authority:

Authority / Employee	A	B	C	D
Reward
Penalty
Info
Experience
Title
Charisma