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Leaf's Paper Company is planning to launch a new notebook product that is water resistant. The company wants to sell 3 0 , 0 0
Leaf's Paper Company is planning to launch a new notebook product that is water resistant. The company wants to sell of the new notebooks next year and wants to know what trial rate is required to achieve this goal. The market research group forecasts an awareness rate of and an ACV of Of those that try the product by purchasing notebook, will repurchase notebooks per year. There are notebook consumers in the target market. Total fixed costs to Leaf Paper Company to manufacture this new notebook are $ with variable costs of $ per notebook.
In order to achieve the original sales goal of notebooks, what ACV will be required if Leaf instead achieves a repeat purchase rate and a trial rate of
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