Leaf's Paper Company is planning to launch a new notebook product that is water resistant. The company wants to sell 30,000,000 of the new notebooks next year and wants to know what trial rate is required to achieve this goal. The market research group forecasts an awareness rate of 74% and an ACV% of 53%. Of those that try the product by purchasing 1 notebook, 29% will repurchase 5notebooks per year. There are 170,000,000 notebook consumers in the target market. Total fixed costs to Leaf Paper Company to manufacture this new notebook are $9,800,000, with variable costs of $2.84 per notebook.

A) What trial rate is required to achieve the company's goal?

B. Based on the market research results, what is the total number of first time triers expected in the target market assuming a trial rate of 15%?

C. If Leaf is able to sell their new notebooks for $4.00, what is the break-even volume?

D. If Leaf sells their notebooks for $4.00 each, what is the total contribution earned from trial sales? Assume a trial rate of 15%

E. In order to achieve the original sales goal of 30,000,000 notebooks, what ACV% will be required if Leaf instead achieves a 10% repeat purchase rate a trial rate of 20%?